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Add your organization's name to the front or......
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Put your website and name (phone, slogan, or whatever you wish) on the back, or....
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Place your logo on the back or on a sleeve.
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What should you put
on your shirts? Your logo? Definitely your logo if you have one. The entire point of your logo is so that one little image becomes immediately associated with your organization. That's called "branding" in the marketing biz. An effective logo need not be an image, it can just be text, such as Nestle or Nike or Campbell's. A certain look that you definitely recognize that you come to trust to provide a certain item or quality, etc. In your case, it will be about becoming the known experts for pets in your community. So use that logo. Get it out there. Make a name for yourselves, literally! What else is good to put on the shirts? Depends. If it's just your volunteers and staff who are buying them, treat them as walking billboards and put on your website, phone or whatever folks might need to find out more about you. Websites are ideal because they're easier to remember than numbers. Are you selling to the public? If you're selling to the general public versus your loyal supporters, then perhaps making your namedrop info smaller and less obtrusive may sell more. It may make the shirts more enticing if you put your logo or name discreetly (but visibly) on a sleeve. That way they don't have to be "into" your organization in order to buy and wear a fun shirt. Are you selling at a special event? Then maybe you should put the event name and date on the back of the shirt....or the sleeve. Folks who attend events (concerts, dog walks, fairs, etc.) love to have a memento. They may choose to buy your "state fair" shirt over the "official" one if you have at least some event info printed on it. |
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